How to Find Out if Your Copywriter is Good
If you have the desire to use the internet to make some cash, you'll need a website. That website needs to be well written, especially if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's in your best interest to employ someone who is qualified to create the text for your site. An experienced copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Obviously, though, not every copywriter is the same as the next copywriter. Some copywriters have lots of talent. Some, on the other hand, don't have any but are trying their hand at copywriting because someone told them that online writing would be a cinch. The following are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own website? Any copywriter worth hiring is going to have his or her own web site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own site, how are they going to be able to help you create yours? Look at the copy on the copywriter's website. If there are a lot of mistakes, this is not a good sign.
How well do you respond to the copy on the copywriter's website? This goes beyond the simple noticing of grammar mistakes. Does the website copy induce an emotional response as you are reading it? Does it cause you to feel affection for the writer? Does it make you want to go on reading and find out more about him or her? Does it make you eager to employ them right away? Does it make you feel like you have to leave? Does it make you mad? These are all crucial reactions and you must listen to them.
Do a background research on the writer. Try to find reviews on online forums and unbiased websites. It's highly likely that the only reviews you are going to discover on the writer's web site are going to be good. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews demand your extra attention. You need to also ask the writer to give you several references. Make sure that you follow up and actually contact those references and get an honest opinion from them.
It is vital to actually browse through any samples given to you by the writer. Ask for more samples than are click reference displayed on the writer's site. This is especially important if the copywriter is claiming to be an expert in a field. When the writing feels like it was stolen from Wikipedia or is especially unclear, it's best to find someone else.
There are numerous different ways to see if a copywriter is worth paying for. It is important to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.